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The past, present and future of reporting

05 January 2012

The past, present and future of reporting

Happy New Year and welcome to 2012 from everyone here in the Virgin Media Sustainability team. If the first few days are anything to go by, this year promises to be even busier (and dare we say more exciting) than 2011. At the end of last year, we asked five leading sustainability thinkers to share their views about sustainability reporting - and we wanted to kick this year off by sharing their insights with you.


Katie Buchanan

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As a company that's taken an exclusively digital approach to reporting, it's something we're really interested in. So we've used the experts' insights to create an interactive timeline, which you can explore below, and a short film, which you can watch here. We spoke to:

• John Elkington, Co-founder SustainAbility and Chairman Volans
• Alan Knight, Independent Sustainability Advisor
• Sally Uren, Deputy Chief Executive Forum for the Future
• Jo Confino, Chairman Guardian Sustainable Business
• Rory Sullivan, Independent Consultant/Writer in Responsible Investment

Not only did these experts share their observations and predictions about the past, present and future of sustainability reporting with us, but we also asked them to share their own sustainability journey with us, which you can also find in the timeline. Do check it out and let us know what you think by commenting below, emailing, or via twitter, not forgetting to include #vmsust

This timeline forms part of our 'We're All Ears' programme, our way of listening to what people - both inside and outside our business - think about how we're getting on and what we could be doing better. We identified three audiences we wanted to involve in the 'We're All Ears' programme – staff, consumers and the sustainability experts. But being a Virgin brand, we wanted to make the experience as digital, interactive and fun as possible, for everyone involved. So watch this space for more updates coming soon, and in the meantime, have a great 2012!


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