We're all ears - Virgin Media's big listening project
21 February 2012
I'm really pleased to announce the launch of the official We're all ears report, marking the culmination of months of hard work and, most importantly, hard listening!
At the end of last year we started the We're all ears project to find out how people think we're doing on our sustainability journey. This is the first time Virgin Media has followed a formal process to talking to all of our different stakeholders about what we're doing to become a more sustainable business. Getting out there and listening to what people expect from us is really important, especially as we focus on how to make sustainability a bigger part of the way we do things around here.
We spoke to three groups of people – our staff, consumers and sustainability experts, to help us answer some big questions, like:
· What does it mean to be a responsible company?
· Are we tackling the right sustainability issues?
· What are our responsibilities as a digital provider?
· How are we doing compared to other companies?
· Are we doing a good job of explaining what we're up to?
As you'd expect from a Virgin brand, we wanted to make the experience as digital, interactive and fun as possible. To find out what we did (and how fun it was!) watch the We're all ears film, above.
To find out what everyone told us, take a look at the official We're all ears report.
The We're all ears report is an important milestone in the Virgin Media sustainability story, and it'd be great to know what you think of it, especially how we went about it.