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A new chapter to our sustainability story

05 February 2013

A new chapter to our sustainability story

At Virgin Media, we set out to take an open, transparent and inclusive approach to sustainability. We know we're not alone on our sustainability journey, and that's why we think it's vital to involve our staff, customers and external experts in how we get there. As part of this commitment, last year we completed a stakeholder engagement programme – or a “big listening project” called We're all ears - in which we invited each of the three groups to tell us what they thought about our progress so far and their expectations of where we should focus our efforts in the future.


Katie Buchanan

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People shared some really valuable insights with us and, based on what we heard, we have evolved our vision and approach to sustainability and have updated our website to reflect this change so we can keep you up to date with how we are getting on,

At the heart of our sustainability story is our belief that digital technology can and should make good things happen – for our customers, their families and the whole country. We know that to deliver this vision, we need to think about our own business first.

This starts by taking responsibility for growing our business in a way that's good for people and the environment. We map the story of our products from where they are sourced to what happens in our customers' homes. This helps us identify our biggest issues and we're working hard to manage them in a way that our staff and customers can be proud of.

We're listening and learning from our customers, staff and social commentators because, as proved by 'We're all ears', we know it's the best way to make sure we're on the right track – from how we develop the services of the future to how we manage our waste today. And we've found that creating a structured way to have these kinds of conversations helps to make sure the engagement is positive.

We're also committed to inspiring good ideas. We want to use our digital technology to create new opportunities for people, like supporting the next generation of young entrepreneurs.

One great way for you to get involved in the conversation right now is through 'Our digital future', a brand new programme looking at key issues like keeping kids safe online and protecting your data, as well as imagining what the future benefits of the web and digital may be.

We'd love to hear what you think about about these important issues, as well as our new approach, so why not join the conversation?


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