Remaking The Wrap – an update on the sustainability edition
29 April 2013
At the end of last year, the Retail Communications team brought out the sustainability edition of our quarterly in-house magazine, The Wrap. The new edition featured sustainability facts and figures along with stories on Virgin Media employees who are making a real difference for the environment and the wider community in which our business operates. Six months on, I thought I’d share an update on how the new-look magazine went down.
The sustainability edition was a real favourite with people in our stores and I think this was because they, or someone they knew, got to feature in the magazine. We also encouraged our staff to share their own sustainability stories, both inside and outside of the business and what we heard was truly inspiring.
The sustainability facts and figures along with our Spotlight interview with Katie Buchanan, Head of Sustainability here at Virgin Media, really helped to highlight all we’re doing as a responsible business. The origami bird also added a fun element to the magazine - we had several attempts that looked like birds, and a couple more that ended up... well... being recycled! I was really pleased to see those that survived the recycling bin took pride of place on some people’s desks here at our Long Acre office.
We also created a short film showing behind the scenes of the remaking of The Wrap. The film was available for our in-store staff to view via their tablets and demo laptops and I think this went down really well as it helped bridge a gap between the retail team in our corporate offices and the teams working across our stores.
The Wrap is now printed on 50% recycled and 50% PEFC or FSC accredited paper and even though we have gone with a smaller print run, fewer pages and a matt finish, many people have commented that it feels like a better quality publication for the changes!
I’d love to know any ideas you have for future editions so please send me your thoughts at email@example.com or drop me a line in the comments section below.