Being a Virgin company, we’ve always tried to use our brand to do things better. Sustainability is no different.
Keeping on the right track
We know that the best way to make sure we’re on the right track – from how we develop the services of the future to how we manage our waste today – is to ask our customers, staff, top thinkers in sustainability and pioneers in digital technology, as well MPs, journalists and bloggers.
This kind of ‘stakeholder engagement’ should be an important part of any company’s sustainability story. But that doesn’t mean it has to be a dry, corporate initiative. In fact, we think that making these conversations as informative and fun as possible will actually help to make sure that everyone gets something useful from them.
Digital technology has become a huge part of our lives, and at Virgin Media we want to help everyone enjoy the very best of it. As well as exciting new ways of communicating, better access to information and education, loads of fun and entertainment, we know that there are also some big challenges that need to be tackled head on. We want to be open and transparent about how things are as well as finding out what you think about the big issues.
Whether you’re a digital guru or technology gives you the heebie-jeebies, we want to hear what you think about the digital world, how it’s changing our lives today and what it means for the future.
We spoke to our staff, customers and top sustainability thinkers to find out what they thought about our sustainability journey, the progress we’ve made and where we’re heading. Some of what we heard reinforced things we’d already started to form an opinion on, like getting a better understanding of what our consumers think sustainability is all about, or learning that the experts like our innovative approach to sustainability reporting.
When we spoke to our staff, customers and key opinion formers through our We’re all ears programme back in 2012, they told us that we should do more to help consumers get more positives than negatives from the digital world. And then through Our Digital Future, we heard that parents would like to do more to help their kids online, but need support and guidance.
That's why we've launched Switched on Families an interactive guide on virginmedia.com to provide information on all the big digital issues for families - like who to trust online, digital addiction, what to share and how to play nice online. Parents can explore these issues according to their child’s development stage and watch videos from other families talking about how they manage their kids online. It includes practical and interactive activities, developed by some of the country’s leading experts.
When it comes to getting the best from the web, getting online is only part of the story. Here in the UK, not everyone has the skills needed to get all the benefits the web can bring.
That’s why we’ve made it our mission to supercharge the UK and give digital skills a bit of a boost. Our Switched on Futures programme, which we launched in Glasgow during the Commonwealth Games, will help inspire young people to develop the digital skills to become the digital makers of tomorrow as well as enabling older people and people with disabilities to lead independent digital lives and enjoy the benefits of being online. We're helping tackle the digital skills gap in a uniquely Virgin way by developing training programmes that are cool, fun, simple to understand and most importantly, freely available for everyone to use and help make a difference.