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   Our strategy


Technology is having a big impact on the way we all live, and we’re always trying to push boundaries with our products and services.

But it’s not just technology that interests us – we know what really matters is how it can improve people’s lives. We want to use our knowhow, talented staff and that Virgin brand magic to prove that digital makes good things happen – for people, businesses and communities right across the country.

Taking responsibility

We know that to deliver this vision, we need to think about our own business first. This starts by taking responsibility for growing our business in a way that’s good for people and the environment. We map the story of our products from where they are sourced to how they’re used in our customers’ homes. This helps us identify our biggest issues and we’re working hard to manage them in a way that our staff and customers can be proud of.

Listening & learning

We’re listening to and learning from our customers, staff and social commentators, because we know it’s the best way to make sure we’re on the right track – from how we develop the services of the future to how we manage our waste today.

This kind of ‘stakeholder engagement’ should be an important part of any company’s sustainability story. And we think that making these conversations as informative and fun as possible will actually help to make sure that everyone gets something useful from them. There are two big things we’ve been listening to and learning about - ‘Our digital future’ and ‘We’re all ears’.

Inspiring good ideas

We are also excited by new ideas, and we want to use digital technology to help create new opportunities for people, and support the next generation of young entrepreneurs.