Back in 2010, we shifted the focus of our sustainability reporting and stopped producing hardcopy reports.
Putting digital at the heart of our approach
This was because there were some pretty practical things that seemed wrong about this approach - such as not knowing who was reading it, it was out of date once printed and we simply weren’t making what we're best at - digital entertainment. By changing our mindset about the purpose of reporting, we felt we could unlock a bigger opportunity.
Empowering employees to tell our story
Our approach to reporting includes sharing lots of short films, stories and interviews all told by Virgin Media people. Think of them as snapshots into what we’re doing to become a more sustainable business. But rather than taking the usual top-down, corporate approach, we wanted to do things a little differently. So we gave our employees hand-held cameras and got them to film stuff for us to show ‘behind the scenes’ of our sustainability story.
So far, over 300 staff and suppliers have helped us make our sustainability films. Oh, and while you’re here, take a look at the bits that didn’t make the final cut. For your amusement, we’ve put together all the “Outtakes” from our first film here.
Evolving our reporting in 2013
We’ve learned a lot about digital reporting and this year, we’ve updated our approach again to provide you with an even better, more fun accessible and informative experience on our website.
You can also join in the conversation about sustainability at Virgin Media on our blog, where you’ll find news and views from people at Virgin Media as well as outside experts. It’s all about having an ongoing, open and honest conversation about how we’re becoming more sustainable. And it’s open to our staff, suppliers, partners – and you!
If you’re looking for more data about our performance in key ‘taking responsibility’ areas such as carbon emissions, waste and recycling or our internal gender balance, you’ll find this in our sustainability journey.
Verification and assurance
When it comes to reporting our performance in these areas, we follow the same principles that the Global Reporting Initiative framework sets out, such as accountability and transparency. And we have chosen a self-veriﬁcation model for assuring the claims made across our sustainability website.
As well building expertise within our teams, we’ve been working with third parties like Credit360 to improve the quality of our data. And our legal team makes an assessment of the claims we make about our sustainability story.
Other reporting activity
We’re in regular contact with our Investor Relations and Treasury Team and we include a sustainability overview in our annual company report. As we become part of the Liberty Global family, we will review how we report this information in the future. We’ve also been reporting our environmental impacts and our actions to reduce them to the Carbon Disclosure Project since 2008.
We think we’re onto something with our approach but we’d really like to hear what you think. Get in touch using the feedback form on this website, post a comment on our blog, on twitter, not forgetting to include #vmsust, or by emailing us at email@example.com