24 November 2010
Our new friendly bins
See how we're making our recycling more fun and effective.
We know that we need to recycle more of the stuff we use everyday. But we were a bit fed up with the conventional and often boring messages about recycling, so we wanted to draw on our brand values to create positive behaviour change around waste and recycling.
The result of this is a new internal campaign to get people at key Virgin Media sites recycling more of their office waste. We are so proud of our new bins, we’ve made them the stars of this short film about waste and recycling.