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An update on pedal power at Virgin Media

An update on pedal power at Virgin Media

With over 430 employees ditching their carbon commute for the benefits of the bicycle, Virgin Media’s Ride2Work scheme is proof of the popularity of pedal power.


Launched in partnership with Evans Cycles in November 2011, the Ride2Work scheme offers Virgin Media employees the opportunity to cut down on travel costs, reduce their personal carbon footprint and get fit and healthy. “We're proud to offer Ride2Work to our staff to compliment our sustainability agenda” says Paul Farrell, Head of Group Benefits at Virgin Media. “We’re committed to taking responsibility for growing our business in a way that’s good for people and the environment."

To kick-start the scheme, Evans Cycles hosted a number of roadshows and competitions at nine key Virgin Media sites from Hook in Hampshire to Bellshill near Glasgow. The interactive shows helped spread the word about all the great benefits on offer through Ride2Work, with a turbo bike competition giving employees the opportunity to race against Virgin Media’s superfast 100Mb broadband for the chance to win a bike to the value of £500.

The response to the launch of the Ride2Work scheme has been good so far, with 700 Virgin Media employees registering their interest, and 435 choosing to hop onto the saddle. Mark Brown, Head of Ride2Work at Evans Cycles commented: “Virgin Media’s commitment and enthusiasm to launching Ride2Work has been fantastic and the key to this successful launch.”

Find out more about the Ride2Work scheme at