05 July 2013
A record-breaking Charity Day for Virgin Media
At the end of June 2013, Virgin Media employees across the country came together to dress up, bake cakes, wash cars, compete in all-you-can-eat popcorn competitions and throw wet sponges at their managers… all in the name of charity.
During the third annual Virgin Media Charity Day, staff from across 106 sites in the UK, along with our offshore partner sites in Manila, Delhi and Bangalore came up with dozens of inventive, fun and downright outrageous ways to raise money for the 26 regional charities we support.
With the chosen theme being ‘a day at the movies’, our office sites were transformed into cinema theatres, funfairs and scenes straight from your favourite film set. Senior management dressed up as food vendors selling all manner of delicious treats to the likes of Snow White, Batman and Robin Hood, while the Executive Committee worked up a sweat churning out ice-cold smoothies from atop the smoothy bike at our Head Office.
Across the country there were fancy-dress competitions galore, photo booths with film props, retro film screenings, raffle competitions and pub quizzes, the chance to dance along with Disney Wii and prove your stomach stamina in the all-you-can-eat popcorn competition.
Thanks to the super creativity, ingenuity and generosity of all our staff we were able to raise close to £70,000 on the day; a figure which Virgin Media matched, pound for pound, along with a very generous donation of £75,000 from Liberty Global. This means that this year we raised a whopping £215,000, more than tripling the amount we raised in 2012. We are so very proud of everyone who got involved on the day!
Alongside the huge amount of money raised, Charity Day is also a great opportunity to get the entire Virgin Media family together and engaged in all the opportunities we have for creating positive change in the communities we work in. This year we’ll be continuing to build on all the momentum we’ve created so far by supporting Richard Whitehead as he runs from John O'Groats to Lands End, raising both money and awareness for our charity partner Scope. More on this to follow, so watch this space….