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Pioneers making it in New York

Pioneers making it in New York

If your digital or tech company is already doing well in the UK, and you’re ready to expand, where do you look? For many companies, New York City makes sense. Thanks to a wealth of angels and Venture Capitalists looking for the right investment opportunity, with a little expert advice, expanding to NYC can be a great move for British businesses.


Last month, six talented Pioneers with successful British digital and tech companies were selected for Virgin Media Pioneers’ How to make it in NYC initiative, to help them expand their businesses over the pond. Those selected for this exciting opportunity were: Lou Auguste (CookieSmart), Nico Perez (Mixcloud), James Wilkinson (Streaming Tank), Marcus Simpson (Direct Sitters), Heidi Lindvall (Storygami) and Hermione Way (Vibease)

The trip provided a packed schedule designed to provide the lucky six with the skills and the opportunities to make contacts in the Big Apple and get a little bit closer to living the American dream.

Before even leaving the UK, the Pioneers were given pitch coaching for the US market, to help them with a busy week pitching for investment in the Big Apple. The itinerary also included two days of training with experts in finance, law, marketing and accounting. The pace only got faster on the trip, with a little work and a quick cocktail en route at the Virgin Atlantic Clubhouse, and some mile high pitch practice around the Upper Class bar during the flight.

Once in NYC, after working on their pitches, the Pioneers were given a taste of East Coast life, including a tour of Manhattan, a basketball game at the Barclays Center, shopping, live music and some of the best ice cream in the world!

The weekend was rounded off with some work at the Ace Hotel lobby, followed by some networking at the Brooklyn Bowl in the evening. Judging by the number of business cards collected by the Pioneers by the end of the night, networking is alive and well in NYC – and one of the main ways business is still done in the Big Apple.

Having settled into life Stateside, our Pioneers steeled themselves for an intensive week of pitches and meetings with potential investors. To find out first hand how they got on, take a look at their blogs during the run up to Christmas…