21 February 2014
Our plan for paper use in 2014
We're constantly working on ways to better manage our paper use at Virgin Media, read on to find out about our plans for 2014.
At Virgin Media, like most other big businesses, we use paper in nearly all our operations – from internal communications to sharing the latest deals with our current and prospective customers. And with product offerings and services continually changing there’s always loads to talk about.
We know from recent consumer research we carried out that paper is still the preferred method of communication over digital channels for our customers. But we also know that for some customers (and non customers) our use of paper is seen as wasteful.
We’re trying to fix this and our Sustainability, Marketing and Procurement teams are working together to reduce our environmental impact in this area. We’ve already made some great progress, through initiatives such as sourcing our paper from sustainably managed forests (99% of our paper is FSC or PEFC certified), reducing the thickness of our paper, promoting e-billing and improving our targeting and opt-out processes.
In 2013 we took our commitment to reducing the impact of our paper-based communications even further by establishing an internal working group to develop our long-term paper strategy. The working group met at the end of last year and we’ve committed to rolling out a three-tiered approach for improving our paper use in 2014
We can't give away too much at this stage but here's an idea of some of the activity we'll be working on:
1) We're looking at ways to improve the targeting of our communications to ensure they’re as relevant and timely as possible. This is all about using our data in better ways.
2) Trialing new ways of communicating our deals and offers through more digital channels like email and social media.
3) Working more closely with our paper mills and printers to ensure the comms we do produce meet the strictest environmental standards, and are optimized to reduce waste and ensure they are easily recycled once they are no longer needed.
We'll report back on our progress later this year. If you'd like to know more please read our handy FAQ here.